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Digital media & journalism is one of the largest academic departments on campus, offering majors in journalism, digital media production and digital media management. New media is often characterized as highly interactive digital technology new media is “very easily processed, stored, transformed, retrieved, hyper-linked and, perhaps most radical of all, easily searched for and accessed,” robert logan writes in his book understanding new media . This report (as well as the survey) focuses on digital transformation, which we define as the use of new digital technologies (social media, mobile, analytics or embedded devices) to enable major business improvements (such as enhancing customer experience, streamlining operations or creating new business models).
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